Late last week, the Food and Drug Administration gave its stamp of
approval to the marketing of the world's first device designed to help
diagnose ADHD - a disorder that plagues some 6.4 million children - by
scanning a child's brain waves.
And, get this: the company behind
the breakthrough was not a major pharmaceutical company or biomedical
manufacturing firm.
In fact, it was a 10-person
start-up in Augusta, Georgia, called Neba Health, a company so under-the-radar
that Google hasn't even indexed its website.
The Backstory
According to Neba's president,
Howard Merry, the company was founded in 2006, and has had the same exact team
over the last seven years--a pretty amazing feat when you consider the turnover
rate for most start-ups. The journey, however, was far from easy.
"There were some days that I
would come to work, and the task before us was so herculean," says Merry.
"We were such a small group with limited resources that, to be frank about
it, I would despair."
Merry won't say how much capital
the company has raised, but says several "high net worth individuals"
made angel investments to keep the company afloat.
Nicknamed the NEBA (its full name
is the Neuropsychiatric Interpretive Electroencephalograph Assessment
Aid), the device looks like a small cap that gets affixed to a child's head,
not altogether unlike the electrodes put on your chest during a trip to the
doctor's office. The cap then measures electrical activity in the front of the
brain--particularly, the ratio of "fast waves" to "slow
waves."
According to Merry, a lot of
research shows that there are implications for kids who have ADHD that can be
observed directly in these brain waves. "We're basically processing
these brain waves for a particular biomarker," he says.
Neba's clinical tests proved that
a clinician could use NEBA to improve accuracy by about 44 percent - that's an
increase from 61 percent to 88 percent.
The Long Road to the FDA
Neba's discussions with the FDA
began in 2006. Then, the clinical trial began in 2007. Trials ran through 2008
to 2009, and the FDA submission was in 2010. Then, there were about two years
of questions from the FDA.
“The strategy was to meet with
the FDA, get as clear guidance as we could, and do exactly what they told us they
wanted," he says. "We went back to them so many times until they were
sick of us. You don't get the benefit of the doubt that Merck would.
You're unknown to the FDA. You can't just talk--you have to show."
Working with a third-party
clinical testing group, Neba studied 275 children and adolescents ranging in
age from 6 to 17 years old, all of whom exhibited signs of attention or
behavioral concerns. As the FDA noted its own release this week, "the study
results showed that the use of the NEBA System aided clinicians in making a
more accurate diagnosis of ADHD when used in conjunction with a clinical
assessment for ADHD, compared with doing the clinical assessment alone."
Now that the company has been
granted approval to sell the device, Merry says he's targeting clinicians and
hospitals as potential customers.
The business model is fairly
straightforward--it costs around $300 for parents to get their kids
tested. Since no insurance company currently accepts a NEBA scan, a parent
would enter the clinical and billing information with Neba directly, and Neba
would then send that information to the clinician. The technician then runs the
report, and Neba charges the patient once the data is uploaded. The whole
process takes about an hour.
The Skepticism
The device is not without some
controversy. Late last week, ABC News published a highly skeptical news
story about Neba Health, quoting several psychiatric experts doubting the
company's motives.
"I don't know that this is
going to help the situation at all," Rachel Klein, a professor of child
and adolescent psychiatry at NYU Langone Medical Center told ABC. "I think
it's going to make people spend money needlessly."
Merry said the article hurt--especially
because he didn't have a chance to respond. But he also argues that the story
was fundamentally misinformed.
"While there are some
upfront costs, NEBA is worth it because of the increase in accuracy it brings
the clinician and the overall costs associated with misdiagnosis," Merry
says.
Merry and his team are focusing
on the NEBA to help diagnose ADHD now, but there are other products in
development--in particular, two geared towards diagnosing depression and
dementia.
Obviously, seven years is a long
time, and Merry is thrilled to finally see results. But it was hardly an easy
route to get there.
"Of course, you have to have
a profit motive, but at some point, that's not enough," he says. "You
have to have another motive, something that's satisfying."
"It may sound like BS,"
he says, "But it's about helping the kids.
“The Tiny Start-up Behind the
Brain Wave Test for ADHD” by Eric Markowitz, July 25, 2013, at Inc. com
______
A
wiry weave of brainwave-reading electrodes designed to detect signs of
attention deficit hyperactivity disorder is drawing skepticism from
experts who say behavior trumps brain activity when diagnosing ADHD.
The
device, dubbed NEBA for "Neuropsychiatric EEG-Based Assessment Aid,"
was approved by the U.S. Food and Drug Administration Monday to help
confirm an ADHD diagnosis, a complex label borne by some 6.4 million U.S. kids.
But critics say the gadget puts profits before patients.
"I
don't know that this is going to help the situation at all," said Rachel
Klein, a professor of child and adolescent psychiatry at NYU Langone Medical
Center. "I think it's going to make people spend money needlessly."
During
a 15-minute test, the NEBA system measures and compares two kinds of brainwaves
through electrodes on the scalp. Studies have found that kids with ADHD
tend to have different brainwave ratios than those without the disorder, but
Klein said there's "nothing to suggest" the comparison works to
diagnose individual children.
"When
a child walks into the office, we already know there's a problem. The issue is
whether it's ADHD or something else," she said, noting that learning
disabilities and certain mood disorders can share symptoms with ADHD. "We
have no idea whether [the makers of NEBA] have been able to discriminate ADHD
from something else."
NEBA
Health, the Augusta, Ga., company that makes the device, has yet to publicly
release data from a trial of 275 children on which the FDA based its approval.
"The
study results showed that the use of the NEBA System aided clinicians in making
a more accurate diagnosis of ADHD when used in conjunction with a clinical
assessment for ADHD, compared with doing the clinical assessment alone,"
the FDA said in a statement, providing no further details about the comparison
or the significance of the results.
Multiple
calls to NEBA Health were not immediately returned.
An
ADHD diagnosis is typically based on interviews with parents and teachers,
though Klein admits not all general practitioners have time to take such a
thorough history.
"There's
no way someone can do the child justice in a 10- or 20-minute visit," she
said, stressing that the diagnosis should be reserved for child psychiatrists
and psychologists with the proper training. "You need a lot of background
information, and you just don't have the time to get it in a regular medical
practice."
Klein
fears that busy GPs might buy into the NEBA system, which generates a readout
of brainwave activity similar to the squiggly lines of a lie detector test, as
a way to simplify a complex diagnosis.
"They
can charge for it and it gives you a pseudo-scientific basis for the diagnosis
– a piece of paper with little wiggles and you can say they're not the wiggles
you expect," she said, adding that she hopes parents "understand the
limitations of the test" and "realize they don't have to rely on
commercial promotions."
The
cost of the NEBA system and the proposed charge for the test has not been made
public.
ADHD
diagnoses are on the rise among U.S. children and teens, climbing steadily by 5
percent a year, according to data from the U.S. Centers for Disease Control and
Prevention.In 2007, roughly 2.7 million U.S. kids were receiving medication for
the disorder, according to a CDC survey of parents.
“Brainwave
Test for ADHD: For Patients or Profit?” by Katie Moisse for Good Morning
America, July 17, 2013